Apex Legend’s release took the internet by storm and surprise, and it owes a bit part of it’s success to it’s takeover of Twitch, dethroning Fortnite after it held the top spot for 11 months.
But… not all of that streaming was totally unmotivated, at least at the beginning. Let’s talk about Ninja, Apex Legends, Twitch influencer marketing, and how this is all reshaping the way games are marketed in 2019.
EDITED BY HorseTaco:
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