iHop Has Given Up
Imagine being a chain of resturants being known mainly for easy access to cheap but not awful breakfast food. Now imagine that you want to be known for more than one of those foods.
You have a p in your name, so you think… maybe I can flip it for a fun marketing gimmick! Let me make my name something like… Multinational Home of… Breakfast!!
Now, imagine you’re so… blind to that obvious and basic pun that you rename yourself after Burgers. A food that you do carry, and no one has questioned that you carry, but is so fundamentally different than the breakfast foods you’ve been known for for 60 FREAKING YEARS to jump meal genres and have everyone, including your competing fast food chains, drag you over the damn coals for your idiocy.
Now imagine having to walk it all back as a “joke”
We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers) pic.twitter.com/KsbkMJhKuf
— IHOP (@IHOP) July 9, 2018
iHOP IS BATSHIT INSANE AND I WROTE A WHOLE ARTICLE ABOUT THIS BECAUSE IT BOTHERS ME SO MUCH!!!